How to Use Google Ads Keyword Planner for Google is one of the most powerful tools for businesses to promote their products and services online. It allows you to show ads to people actively searching for things related to your offer. But here’s the catch – if you don’t use the right keywords in your Google Ads campaigns, your ads might not reach the right people. This is where Google Ads Keyword Planner comes into play!
In this blog, we will dive into how you can use Google Ads Keyword Planner to select the best keywords for your Google Ads campaigns. Whether new to Google Ads or looking to improve your current campaigns, this guide will help you make the most of the Keyword Planner tool.
What is Google Ads Keyword Planner?
Google Ads Keyword Planner is a tool provided by Google that helps you find the right keywords for your Google Ads campaigns. Keywords are the words or phrases people use when searching for something on Google. For example, if you sell toys, people may search for terms like “Google ads services in Lahore ” or “google Ads Expert in Lahore .” If your ad contains these keywords, it is more likely to appear when someone searches for those terms.
The Keyword Planner tool helps you discover these keywords, see how often they are searched, and understand how competitive they are. This allows you to target the most effective keywords, which will help you reach your ideal customers.
Why is Keyword Planner Important for Google Ads?
Before we discuss the steps to using Google Ads Keyword Planner, let’s first understand why it is so important.
Think of keywords as a bridge between your business and your customers. If you choose the right keywords, your ad will appear for the right people at the right time. If you choose the wrong keywords, your ad might not even appear when needed.
Here are a few reasons why using Keyword Planner is essential
- Better Targeting: Keyword Planner helps you identify the words and phrases your target audience uses to search for similar products or services.
- Save Money: Choosing the right keywords can avoid wasting money on irrelevant searches. When your ad shows up for the right keywords, it is more likely to get clicks and conversions, leading to better returns on your ad spend.
- Understand Market Trends: Keyword Planner gives you insights into market trends, search volumes, and competition. This helps you stay ahead of the curve and make smarter advertising decisions.
- Improve ROI: Optimizing your keywords can increase the effectiveness of your Google Ads campaigns, resulting in a better return on investment (ROI).
How to Use Google Ads Keyword Planner Step by Step
Now that we know why Google Ads Keyword Planner is so important let’s take a closer look at how you can use it to boost your campaigns.
Step 1: Sign In to Google Ads
The first step in using Google Ads Keyword Planner is to sign in to your Google Ads account. If you don’t have an account, you can create one by visiting Google Ads and following the sign-up process.
Once signed in, you can access all the tools you need to create and manage your ads.
Step 2: Navigate to Keyword Planner
Once inside your Google Ads account, you must find the Keyword Planner tool. To do this:
- Click on the Tools & Settings icon (the wrench symbol) at the top-right corner of your screen.
- From the dropdown menu, find the Planning section.
- Click on Keyword Planner to open the tool.
Step 3: Choose Your Tool Option
When you open the Keyword Planner, you’ll see two options:
- Discover New Keywords – This option allows you to discover new keywords based on your business or website.
- Get Search Volume and Forecasts—This option lets you check the number of people searching for specific keywords and how well those keywords might perform in a Google Ads campaign.
For beginners, it’s best to start with the Discover New Keywords option. This will help you find new keywords that are relevant to your business.
Step 4: Start Searching for Keywords
Once you’ve selected Discover New Keywords, you can enter keywords related to your business. You have two options here:
- Enter Keywords: You can manually type in keywords that you think are relevant to your business.
- Enter Your Website URL: If you have a website, you can enter its URL, and Google will suggest keywords based on its content.
For example, if you provide PPC services , you could enter words like “PPC Services in Lahore ” or “Google Ads services in Lahore.” If you enter your website URL, Google will scan it and suggest keywords related to your business.
Once you’ve entered your keywords or website, click Get Results to see the list of suggested keywords.
Step 5: Analyze the Results
After clicking Get Results, you’ll see a list of suggested keywords. For each keyword, Google provides valuable information, including:
- Average Monthly Searches: This shows you the average number of people who search for that keyword each month.
- Competition: This tells you how many other businesses are bidding on the keyword. High competition usually means higher ad costs.
- Suggested Bid: This is the estimated amount you need to pay for each click on your ad when using that keyword.
Step 6: Choose the Right Keywords
Once you’ve analyzed the results, it’s time to choose the best keywords for your Google Ads campaign. Here are some tips on how to choose the right ones:
- Look for High Search Volume: Choose keywords with a high search volume, but ensure they’re relevant to your business. This will help your ads reach a larger audience.
- Consider Competition: If the competition for a keyword is high, you may need to bid more money for your ad to appear. If you have a small budget, try targeting keywords with lower competition.
- Focus on Long-Tail Keywords: These are more specific, longer phrases like “PPC Services in Lahore.” They may have a lower search volume, but they tend to have less competition and can attract more qualified customers.
- Relevance is Key: Always choose keywords directly related to your business. Irrelevant keywords can waste your ad spend and bring in clicks that don’t convert into sales.
Tips for Using Google Ads Keyword Planner Effectively
Here are some helpful tips to make the most of Google Ads Keyword Planner:
- Use Keyword Filters: Google Ads Keyword Planner allows you to filter results by location, language, and other factors. Use these filters to narrow the list to the most relevant keywords for your target audience.
- Regularly Update Your Keywords: Market trends and customer behavior change over time. It’s essential to periodically check and update your keywords to keep your campaigns fresh and relevant.
- Group Keywords into Ad Groups: Once you’ve selected your keywords, organize them into ad groups based on similar themes. This will help you create more targeted ads and improve your Quality Score in Google Ads.
Final Wording
Google Ads Keyword Planner is essential for any business looking to run successful Google Ads campaigns. Using it effectively, you can find the best keywords that will help you reach the right audience and achieve your business goals. Whether you are running a small local business or a large global brand, the right keywords can make all the difference in the success of your ads.
Muhammad Naveed, a Google Ads and PPC expert based in Lahore, Pakistan, is here to help you create effective campaigns that drive results. With the right strategy and keywords, your Google Ads campaigns can help you grow your business, increase traffic, and boost sales.